Spam email hasn’t been a problem for me now for almost 3 years because I signed up with the marvelous SpamArrest back in 2006.

My inbox is always immaculately clean because the one truth about spammers is that they never use a real email address. Consequently they cannot receive the challenge email that they are auto-sent by SpamArrest and they cannot complete the whitelisting procedure.

So all spam stays in the ‘Unverified’ folder where I can occasionally check to see if any proper email has slipped through.

It was yesterday when I found what I think is the best email subject line ever used by a spammer:

“We are too lazy to change subjects every day, please buy our viagra”

Brilliant.

Not so brilliant is the news that one particularly dodgy internet marketing ‘opportunity’ has been re-released just a year after it was last unleashed on the public.

Let me ask you a question or two. If you…

• Released a product which was largely described as ‘crap’ by its buyers
• Released a product which was so falsely described in the sales video that it prompted over 200 posts full of complaints on the most popular internet marketing forum around
• Released a product with a 60 day 100% money back guarantee which you wouldn’t honour
• Told complaining customers to ‘GET A LIFE’
• Provided customers with websites and products they were supposed to sell but could end up in trouble if they did so
• Had your staff sign up to an internet forum under a variety of different usernames in order to try and argue on your behalf against your complaining customers
• Blatantly lied in emails to your customers – and were undeniably found to be doing so
• Threatended complaining customers with legal action for publishing their poor experience of purchasing from you
• Had a raft of complaints written about you and your company on RipOffReport.com because of one product

… what would you do with that product?

Let me guess – you’d either look at the sales process, the product itself and your existing customer support infrastructure and make drastic changes or you’d stop selling the product completely and try and make good with your tarnished reputation.

Personally I’d do the second – stop selling the product immediately and then try and make amends with all the customers I’d pissed off.

What I wouldn’t do, and what I imagine most reasonable human beings would not do, is re-release the same product with the same name exactly as it was the previous year with the same sales video and price.

Guess what this idiot did?