On Saturday I made a 130 mile round-trip to attend the monthly “BritPack” mastermind meeting in Wakefield.
I won’t mention who was there but there were 7 of us in attendance this time around including a couple of very successful marketers. The group was set-up by Robert Puddy, the UK internet marketer behind the new membership site product called “Launch Formula Marketing”.
Whilst I was there I got chatting to one of the people who I met during the Focus 4 the Future weekend seminar in Birmingham back in September. We’ve both been busy making use of the techniques and tips that the speakers divulged to us over the three days (1st, 2nd and 3rd September).
It was during this chat that I remembered – I haven’t written a report about the weekend yet. So, over the next few days I will be covering the event including my notes (which were very extensive!)
This was my first seminar. I went down to Birmingham straight from work on the Thursday, getting to the Aston Business School at around 8pm. I dumped my bags and made my way down to the bar to mingle a little. It turns out that getting there one night early was a great idea – I got chatting with some of the speakers and some of my fellow attendees and picked up a load of extremely useful info before the seminar had even begun.
Come Friday morning I was up early for breakfast and then we all registered and went into the room for the first session which was on list-building and given by Robert Puddy, the seminar organiser.
Robert gave a 90 minute talk on the importance of creating a large subscriber list with the aim of turning these leads into customers. List building is a must for any business and he covered the various methods of creating a list including using traffic exchanges, safe lists, free for all (FFA) websites, offering free eBooks, articles and more.
His parting shot was excellent when he asked – what is the number one thing you want people to do when you send them to a website?
The answer: whatever it is, make sure that the whole page is geared to that one action… which I have been trying to do 🙂
Check out more about the BritPack at: