There are hundreds of companies who have made money by selling information products that teach the purchaser how to make money from selling information products.

It has been a “business” for years.

It’s the reason there are so many people attracted to forums like the Warrior Forum – because they have all been told that in order to make money online you need to sell information products.

The people that flock to that forum have also been told that it’s easy to sell information products and that they don’t even need to create the product themselves.

Yes, everything can be outsourced for pennies.

Didn’t you know that?

Thousands of willing workers in third-world countries are lining up to create your product for next to nothing.

And what’s more, they’ll be positively thankful for the few shiny pennies you chuck their way for doing it!

Once your product’s been created, extreme riches are just around the corner.

All that’s left to do is create a sales letter that tells potential customers about the benefit of your product and publish it to the web.

Job done, money’s on the way… or maybe not…

From one of the big UK information publishers, who in the last couple of months have heavily promoted a copywriting seminar, comes this gem in their sales letter:

“…if I’m honest, an element of creative talent you’re simply born with is what’s needed to write a really BIG-money sales letter…”

What they’re saying is that providing you’ve already been born with the creative talent required to write a sales letter, you too can make money.

Funnily enough they didn’t mention this when promoting the copywriting seminar a couple of months ago.

Surely anyone who wants to train as a copywriter should be assessed before attending the seminar to make sure they have this creative talent, shouldn’t they? Otherwise it’d be a complete waste of time and money for them.

Moving on for a moment, let’s assume that like the vast majority of the world you can’t write a sales letter. What do you do then?

Easy – the answer comes in the same sales letter as the above gem of a quote, you simply pay for it:

“…£10,000 plus handsome royalties for a single letter…”

Of course, what the sales letter doesn’t mention is that for this price tag to apply you would still need to have a superb product and not some rubbish created by a non-English speaker.

Good copywriters (the ones who were born with the creative talent for writing sales letters) know when to pass on a sub-standard product. If they are going to get royalties then they want to write a sales letter for a good product.

Put some ghost-written rubbish in front of them and they’ll laugh you out of the building and ignore any further advances you make.

Here’s the truth: you’re not going to make money as an information publisher despite what you’re told in the silly sales letters that you get through the mail.

You might make a few quid selling hype and rubbish to idiots in the WSO forum but real information publishing is for the big boys with the deep pockets.

Their job is to sell you the dream.

In order to sell you the dream they need to create superb sales letters – by spending big money to hire one of the talented copywriters.

To make more money they need to create more and more products to sell to you because as every aspiring information publishers knows, when the customer is hot on a niche they get into a “buying mode”.

As if to prove the point you’ll regularly receive new sales letters, often contradicting the one that came before. Just like this:

Month 1 – make your fortune by attending this copywriting seminar for only £1000 – become rich as a copywriting legend

Month 2 – become rich using our ready-made sales letters because you can’t be a copywriting legend unless you’ve been born with the talent, it can’t be acquired – only £1000

With each product you buy you come away with a little bit more information but less in the bank.

And in the background the information publishers work on their next offering using top-notch writers – before hiring highly talented copywriters to sell the product.

Despite what they tell you in the sales letters, information publishing costs you a great deal if you want to make money.

If you weren’t born with copywriting talent it’ll cost you cold, hard cash.

And if you’re one of the minute percentage who were born with the talent, it’ll cost you

“…years of practice, intuition, and deep concentration…”

– time, in other words.

Chances are if you’re receiving these sales letters then you’re both time poor and cash poor so you’re not going to be able to commit.

That’s why you’ll never make money from information publishing.